Start from a journey someone has already mapped.

Sector templates with the stages, touchpoints, metrics and benchmarks that journey type normally needs — so the first hour goes into your specifics rather than into stage names.

Every template is a starting structure, not an answer. It carries the stages that journey type usually has and the metrics that sector usually reports, which removes the part of mapping that has no local judgement in it.

1. 01

   Banking

   Account opening, KYC and identity verification, lending application, card issuance, dispute and chargeback, collections. Each with regulatory steps marked as fixed and the surrounding experience open.

2. 02

   Government

   Licence application and renewal, permit approval across entities, citizen enquiry, inspection scheduling, complaint escalation. Handoffs between authorities modelled as stages.

3. 03

   Real estate

   Enquiry to viewing, off-plan purchase, construction-period communication, handover and snagging, owner association transition. Long dormant stages included.

4. 04

   Healthcare

   Referral, outpatient appointment, admission and discharge, follow-up and results, companion-led booking. Patient and companion archetypes pre-branched.

5. 05

   Telecom

   Activation and porting, first bill, plan change, fault and support, retention and cancellation. Billing modelled as a journey rather than a process.

6. 06

   Retail

   Browse and discovery, checkout, fulfilment and delivery, returns and exchange, repeat purchase. Post-purchase on the same index as the funnel.

7. 07

   Aviation & hospitality

   Booking, pre-arrival, check-in, stay or flight, disruption and recovery, loyalty. Recovery journeys as first-class models.