René Studio
Surface · Map

Personas that carry behaviour, not demographics.

An archetype in René is defined by how someone moves through the journey — what they need, where they hesitate, what they do instead. Built from your evidence, attached to the journey they affect.

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Product · Archetypes
Archetypes · same journey, three behaviours
The Delegator41%Hands off at step 2
The Verifier34%Re-reads the terms
The Sprinter25%Skips guidance, fails upload
Each archetype branches the same journey model, so interventions are scoped per behaviour
The problem

Most personas describe a person and predict nothing.

A name, an age, a stock photo and a quote invented in a workshop. Useful for a slide, useless for deciding whether a given intervention will work for the segment that actually abandons.

  • Personas built from assumption rather than from recorded behaviour
  • No link between an archetype and the journey stage it struggles with
  • Segment differences invisible in a single averaged journey
The answer, on screen

Archetypes as it ships

ArchetypesRené workspace
Screenshot of Archetypes in the René customer-journey workspace
One screen, unretouched. Annotations go in the caption rather than on the image.

Specification

Definition basisRecorded behaviour
BranchingPer stage, per archetype
ScoringIndex per archetype
SourceLinked to VoC clusters

What it does

4 capabilities
01
Evidence-derivedArchetypes built from clustered behaviour in your own VoC.
02
Journey branchesOne model, per-archetype variation without duplicating the journey.
03
Per-archetype indexThe same journey scored separately for each archetype.
04
Coverage checkWhich archetypes your journey actually serves, and which it does not.

In the product

The archetype set
The archetype set: Behaviour-derived archetypes with their higher- and basic-order needs. — Archetypes in the René customer-journey workspace
Behaviour-derived archetypes with their higher- and basic-order needs.
One archetype, in depth
One archetype, in depth: Goals, needs, values and channels mapped on one profile. — Archetypes in the René customer-journey workspace
Goals, needs, values and channels mapped on one profile.
Principles applied to stages
Principles applied to stages: Each archetype's solution principles laid across the journey. — Archetypes in the René customer-journey workspace
Each archetype's solution principles laid across the journey.

Against workshop personas

TodayWith René
Demographics and a photoBehaviour and a journey path
Invented in a workshopDerived from evidence
One averaged journeyJourney scored per archetype

Questions we get asked

Yes — import them and attach evidence over time. René will show you where the recorded behaviour disagrees with the persona.

Keep reading
ProductVoice of CustomerEvery signal in one place, tagged with emotion.ProductJourney CanvasOne journey model. Four ways to read it.By industryHealthcareAnxiety is part of the journey. Design for it.

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