Surface · Listen

Every signal in one place, tagged with emotion.

Surveys, interviews, reviews, tickets, mystery shopping and open text land together. René clusters the themes, tags the emotion and keeps the link back to the original quote.

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Product · Voice of Customer

Theme · clustered4,218 signals · AR + EN

Hidden shipping cost at paymentFrustration

No confirmation after submitting documentsAnxiety

Branch staff resolved it in one visitRelief

Repeating the same details on every channelEffort

Every theme opens to the raw verbatim it came from

The problem

You have more feedback than you can read and less insight than you need.

The survey platform holds scores, the helpdesk holds tickets, the app stores hold reviews, and the interview recordings sit in a drive. Each is summarised separately, so nothing accumulates.

Signals siloed by collection tool rather than by journey stage
Open text summarised by sampling, so volume is wasted
Insight loses its provenance the moment it reaches a slide

The answer, on screen

Voice of Customer as it ships

Screenshot of Voice of Customer in the René customer-journey workspace

One screen, unretouched. Annotations go in the caption rather than on the image.

Specification

SourcesSurvey, ticket, review, transcript, open text

LanguagesArabic, English

ClusteringFull volume, not sampled

ProvenanceQuote-level

What it does

6 capabilities

Multi-source ingestionSurvey exports, tickets, reviews, transcripts and open text, Arabic and English.

Theme clusteringRecurring themes surfaced with volume, not a hand-picked sample.

Emotion and intensityEach theme tagged with the emotion and how strongly it is expressed.

Stage attachmentThemes attached to the journey stage they describe.

ProvenanceEvery insight opens to the raw quote it came from.

Arabic open textRead natively, including dialect, clustered with English into shared themes.

In the product

A measurement plan on the journey: What to ask, where and when, anchored to the stage it belongs to. — Voice of Customer in the René customer-journey workspace — What to ask, where and when, anchored to the stage it belongs to.

NPS, CSAT and effort by stage: Scores read against the journey, not a survey export. — Voice of Customer in the René customer-journey workspace — Scores read against the journey, not a survey export.

Against survey reporting

TodayWith René

Scores by questionThemes by journey stage

Open text sampledOpen text clustered in full

Insight loses its sourceInsight keeps its quote

Questions we get asked

No. Keep collecting where you collect. René ingests the export and does the synthesis, the mapping and the intervention design.

Keep reading

ProductJourney CanvasOne journey model. Four ways to read it.ProductBehavioural Intelligence144 documented biases, attached to your drop-offs.By roleMarketingThe promise you make, measured where it lands.

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