Name the reason people leave at step four.
Point René at the step that bleeds. It reads the evidence, identifies the behavioural cause, and proposes an intervention scored for confidence, effort and expected effect.
Stages flagged by drop-off, effort and emotion together, not volume alone.
The cliff is visible. The cause is guesswork.
Everyone can see the funnel. What follows is a workshop that produces plausible theories at equal confidence, and a change shipped because it was the cheapest to build.
- Plausible explanations with no way to rank them
- Interventions copied from best-practice lists, not matched to the break
- Effect measured against a moving baseline, if measured at all
“Forty-one percent left at identity verification. We assumed it was document friction. It was that nobody knew which documents counted.”
Abandonment at a mandatory step is routinely attributed to the step's existence rather than to how it is explained, which is the part that is actually a design choice.
What changes, measured*
* Based on heuristics. These figures are modelled from the René method and observed sector patterns, not reported client results. Your own numbers replace them once a journey is measured.
What it costs to leave alone
The case for acting nowHow René handles it
4 capabilitiesThe diagnosis
Questions we get asked
Enough to see the behaviour: funnel counts plus some open text. More evidence raises the confidence score rather than unlocking the feature.
Make one journey measurable this week.
Start with the journey that costs you the most. Free plan, one journey, all four views — no card, no call.
Or talk to the Renascence team about an enterprise evaluation.