Broccoli Raises $52M to Boost Home Services Bookings, Retention

Broccoli has raised $52 million in funding led by Khosla Ventures, with the capital earmarked to help home services businesses book more jobs and retain customers. The round positions the company as a technology provider for an industry — plumbing, HVAC, cleaning, landscaping and similar trades — that has historically lagged behind retail and hospitality in adopting digital booking and customer-retention tools.

Coverage of the raise is limited to the funding announcement itself; neither the amount's structure (equity, valuation, prior rounds) nor product specifics beyond "booking more jobs" and "keeping customers coming back" has been detailed publicly. The involvement of Khosla Ventures, a firm known for backing enterprise software and AI-adjacent bets, signals investor confidence that home services is ripe for a technology-led overhaul of how jobs are scheduled and how repeat business is generated.

Home services is a famously fragmented, often paper-and-phone-call-driven sector. A platform built to increase booking volume and customer retention speaks directly to two of the industry's oldest pain points: inconsistent lead-to-job conversion and poor follow-up that lets one-time customers slip away. For small and mid-sized operators, software that automates scheduling and retention could be the difference between a business that merely survives seasonal demand swings and one that builds a durable customer base.

The raise also reflects a broader investor thesis: verticalized software for traditionally offline, local-service businesses is attracting serious capital, not just consumer apps or enterprise SaaS. If Broccoli's tools lean on automation or predictive outreach to drive rebooking, this is as much a service-design story as a funding story — it's about engineering the moments where a satisfied customer either becomes a repeat one or quietly moves on.

— $52 million raised in the funding round led by Khosla Ventures.

Every home services business says it wants repeat customers; almost none have designed a system that makes repeat business the path of least resistance. That gap — not lead generation — is usually the real growth bottleneck.

Most operators treat booking and retention as two separate problems, when they're really one behavioral loop: a good job well-documented is the easiest upsell and referral trigger in the business, if someone follows up at the right moment with the right nudge. The money here is a bet that automating that follow-up loop — not just filling the calendar — is where the margin actually lives. Any operator watching this space should ask less "how do we get more bookings" and more "what happens in the 48 hours after a job is done," because that's the window this kind of platform is built to win.